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What is a domain name and why does it matter?

A domain name is a unique web address—like epik.com. It’s what users type into their search bars to find your website, and what they’ll remember (fingers crossed) when they want to visit again. Whether your domain is the same as your brand name or a variation, it needs to build trust, be easy to remember, and tell your story at a glance. It might sound like a tall order, but Epik has you covered—we’re here to help you secure a domain that’s a perfect fit.

A laptop indicating to search for a domain name

How to choose a domain:

Keep these tips in mind as you brainstorm domain name ideas for your business, brand or project. When you find a name that clicks, use our search tool (above) to claim it.

Aim For Short, Clear And Catchy.

We all love a good mystery, but when it comes to choosing your web address, it’s best to keep things simple. Your goal should be a short, memorable domain name that’s easy to spell and say aloud. You want customers to tell their friends about your brand—and for those friends to remember and easily find your website later.

A globe with a light bulb and a domain name on a name tag.
A laptop showing a website with search engine optimization

Use Seo Keywords (Wisely).

You might have heard that right keyword in your domain can boost your website’s ranking. It’s true! Including a relevant search term like “wood floors” in your web address can help search engines like Google to understand your site—while letting users know, at a glance, that you have what they need.

But keywords don’t always mean better SEO, and trying to cram too many of them into your URL could read as spammy. Try combining one fitting keyword with your brand name to strike the right balance.

Choose the right extension.

The .com top-level domain (TLD) is still most people’s top choice, and for good reason. It’s so familiar and trusted that most people still type “com” in their search bars by default. But with millions of dot-com names in use, securing your ideal domain (or even a close alternative) can be tough.

Luckily, there are tons of newer TLDs with wider availability—from e-commerce extensions like .shop and .store, to fun alternatives like .xyz. So take the time to think about your brand and explore your options—even if it helps you decide that actually, you just want a .com.

Red globe with top level domain extensions
Featured top-level domains

TLDs in the spotlight:

Looking to launch an online storefront? These domain extensions instantly signal to visitors that your website is open for business.

How to register a domain:

Claiming your domain at Epik is simple:

Use our domain name search tool for instant availability results on your preferred web address (and variations).

Stuck? Try out your brand or business name with different TLDs (domain extensions). From .ai to .xyz, plus country codes like .uk—we’ve got hundreds.

Select your domain, check out, and receive a free 60-day trial of our best-selling web hosting to kickstart your online presence.

Rest easy, with built-in WHOIS privacy to keep your contact information hidden, plus an SSL certificate to ensure safe transactions on your future website.

Your domain is your domain, for as long as you need. Count on automatic renewals and timely notifications—and enjoy full control of your DNS settings (pair your Epik domain with any web hosting provider).

path to choosing a domain, securing it, and starting a website with Epik's services.

Need more guidance before you commit? We’ve got you covered.

Frequently Asked Questions

Do I have to use Epik web hosting or any other services with my Epik domain?

No. We offer you the flexibility to connect your domain to any web hosting service, even if it’s with a different provider. You’re not obligated to bundle any additional services with your Epik domain—but we have to mention how nice it is to have your web hosting and domain under one roof, when you go with Epik.

 

Is WHOIS privacy included for free?

Yes! Every Epik domain comes with built-in Domain Privacy (aka WHOIS Privacy). This means that we’ll list our registrar contact details in the public WHOIS database, and keep your personal contact information safe from prying eyes.

What if I’m not ready to build my website yet?

Not to worry! Many people start with a domain name and think about their website later. When you find a domain that’s the right fit, it’s best to claim it before someone else does—even if you can’t build your site or launch your brand right away. Every Epik domain comes with a free customizable parking page, where you can craft a message to keep visitors informed or even post your domain for sale. When you’re ready to build your site, reach out to us. Our web hosting plans make it easy to get your site launched quickly, and we’ll guide you through the entire process.

 

Which top-level domains does Epik offer?

We have a vast selection of domain extensions here at Epik, from classics like .com, .net, and .org, to newer, tech-focused options like .ai and .io. Reach your local audience with country and city-specific domains, or find your niche with our wide range of industry-specific extensions. We’ve got you covered.